BEING UNAPOLOGETICALLY YOURSELF IS YOUR POWER
At some stage in life, you start to feel comfortable with who you are. A good indicator is when you begin to be unapologetic about what you like or not. The more you find out who you are, the more you find your voice.
I started to learn this at an early age, back in Costa Rica, seeing my tribe of strong women; my mum, aunts and grandma fighting for a voice for themselves. Now I see this through my experiences with my customers.
The people who come to me often have very defined ideas of what they don't want. They don't care about trendy jewellery brands and their generic designs. They want something different, an eye-catching meaningful piece that nobody else has. One that captures their story.
They are often people who care about the environment and prefer to support small businesses offering quality products rather than to buy from fast fashion brands. They appreciated the hours of work, the love and the personal touches that go behind a quality piece of jewellery.
Through seeing you owning your voice we have found ours
Back when all started
Who are you?
I'm Daniela Morera, the owner and designer at Danimose.
I'm a Costa Rican with a thing for coffee and good wine.
I’m a foodie who likes to cook and I love laughing out loud, comedy, reading, dancing and traveling. I currently live in South Africa with an extremely cute toddler, my husband and dog.
How did you learn your craft?
I studied graphic design and communication back in college and worked in the advertising industry before studying jewellery design.
I trained as a metalsmith since 2011 in different parts of the world such as Costa Rica, the USA, South Africa, and Italy.
My time in Italy played a particularly significant role in my appreciation for fine craftsmanship and ancient jewellery techniques like Florentine jewellery engraving. I try to combine all the techniques I have learned throughout the years into contemporary designs.
When did you launch Danimose?
Danimose officially launched in August 2019, but I have been making jewellery for around 10 years.
Where do you get inspiration from?
I get my inspiration by travelling, meeting people with different world views and looking around in nature for intriguing and unique shapes, colors, textures. Historical pieces fascinate me and I have a special place in my heart for Art Deco era.